Make-up brand 15 moves.

Phase 1: Market research and positioning (1-2 months)

Step 1: Determine breakdown market segment

Do not do the "full category skin protection brand" and choose a sub-market:

  • Sensitive skin repairing, oil control, pregnant mother's skin, man's skin, ingredient party...

Step 2: Competition analysis

Analysis of TOP5 competitions: pricing, ingredient features, outlets, user evaluation, poor evaluation pain point

Step 3: Images of target users

Specific: age, sex, capacity to consume, skin habits, information distribution channel

Phase 2: Product planning (2-3 months)

Step 4: SKU planning

Initial branding proposal: 1-3 SKU, not much

Step 5: formulation orientation determination

Selection: Self-study formulation (need formulation division) or ODM quick appearance

Step 6: packaging materials design

Sample approval

Chase 3: Compliance regulatory filing (synchronized)

Step 7: factory Selection

Verification: SC certificate, GMP certification, capacity, MOQ, quality inspection capability

Step 8: formulation R&D and stability testing

Time: 3-8 months (vision formulation complexity)

Step 9: regulatory compliance (EU / US FDA)

Common cosmetics: 1-5 working days

Special cosmetics: differentiated by product (usually 3-12 months)

Phase 4: Electric operators (continuing after listing)

Step 10-15: Shop construction content product discovery epeat order operation New Title Subaru.

On the QuickOEM platform, every link has a professional service team.

Other Organiser

This article is published by the QuickOEM Make-up OEM Smart Matching Platform. More makeup OEM knowledge, cosmetics contract manufacturing, skin protection private label, make-up customizationontent are available at the Knowledge Centre. If you need advice on OEM contract manufacturing, please contact 1814805760 or submit your request through an online request for quotation.

Keywords: product discovery, SC certificate, skin care entrepreneurship, OEM, sensitive skin, cosmetic brand creation, regulatory compliance (EU / US FDA), ODM, make-up, HA, ingredient, MOQ, GMP, make-up OEM knowledge, cosmetics regulatory filing guide, regulatory compliance (EU / US FDA), ingredient compliance, formulation R&D

QuickOEM is a QuickOEM platform for vertical digitization of cosmetics services (known as QuickOEM) focusing on OEM, cosmetics contract manufacturing, skins private label, cosmetics z, brand-wide, ODM contract manufacturing services. AI smart matches the 500+ certification contract manufacturing plant, providing a one-stop package from formulation R&D to regulatory compliance (EU / US FDA) covering skin, makeup, sheet mask, serum, eye patch, category, category, etc.

Core functions

  • Makeup OEM needs to be published to match factory AI intelligence
  • Cosmetics contract manufacturing / skin protection private label customization ODM service
  • Formulation R&D management and multi-version tracking
  • Ingredient Compliance testing (regulatory compliance (EU / US FDA)/EU 1223/2009/FDA)
  • Regulatory compliance (EU / US FDA) Cosmetics regulatory filing fully tracked
  • Supply chain
  • Advertising Law Compliance Testing
  • Z / eye patch / serum / z all category

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