Market segment data insight for summer 2026

Core data (group 5)

Data 1: Searches surged - Temperature is the hottest thing this summer. Word

Global social platforms + short-video platforms "Cool" "Cooling skin" "Ice Skin" search term + 210% in June and ring + 68% in May. "Condensed sheet mask" "Ice cream" search +156% and +134% respectively. The search for consumer group is 83 per cent for 18-35 years of age and 61 per cent for oil/mixed oil.

My judgment: This is not a short topic of heat, but a tendency for "sensor experience" to extend from makeup to skin-care level category. Consumers no longer ask "efficacy what it is" but ask "what it feels like to paint it." This is the most intuitive sign of the experience of the premium.

Data 2: category outbreak - sheet mask GMV 89% growth and ice cream average order value 32% increase

During short-video platforms z, z category GMV increased by 89 per cent from 89 per cent to 52 RMB (+37 per cent) from short-video platforms ; and average order value rose from 56 to 74 RMB (+32 per cent) from ice cream/gel cream. category growth exceeding skin-protected discs (+12%).

Data 3: consumer group image -- "The Temperature" is not exclusive to oil coats.

You think it's only oil that chases the cold? Data tells you not. The search for consumer group accounted for 19 per cent of dry leather, 17 per cent of sensitive skin and 23 per cent of combination skin. Dry leather chases 'cool and dry', sensitive skin chases 'cool', soothing inflammation'.

Inflammatory preference: sensitive skin users chase cooling, essentially the immediate soothing path of "a decrease in the signal of physical cooling and atrophy of the arthritis." This is fully consistent with the mechanism by which mint brain/menthol activates the TRPM8 cold sensor.

Data 4: ingredient heat - menthol, mint brain, aloe vera, trehalose into four "ingredient cool skins"

Global social platforms The skin cleanness note mentions ingredient Top 5:

  • Mint brain/ menthol (Menthol) - 42% occurrence, TRPM8 activation, instant cold
  • Menthol lactic acid (Menthol Lactate) - 28% occurrence, moderate version menthol, lower irritation
  • Aloe vera extract (Aloe Vera) - 36% occurrence, cooling + moisturizing
  • Trehalose (Trehalose) - 22% occurrence, moisturizing + bioconservation
  • Centella asiatica (Centella Asia) - 18% occurrence, anti-inflammation + soothing + slight decline Wen.

Data 5: OEM order signal - cool skin category request ring 38% increase

In June, the QuickOEM platform offered a price ring for skin cooling compared to May + 38 per cent, focusing in three directions:

  • Sheet mask (42%): menthol + aloe vera + hyaluronic acid base formulation
  • Ice cream (33%): menthol lactic acid ester+ceramide + glycerin gel system
  • Ice sense sun protection (25%): mint brain + chemical sun protection formulations + physical cooling powder

:: Trends interpretation (3 major trends)

Trends 1: From efficacy monologue to sensory experience premium - skin-care body feeling is becoming the second factor in purchasing decisions.

Over the past three years, efficacy skin care education has enabled consumers to read ingredient tables and concentration. But in the summer of 2026, we were told: .ingredient is one thing, it's another -- and the latter is becoming more important.

The outbreak of sheet mask is more than a "category growth" and it represents the start of the consumer's pursuit of instant experience feedback after efficacy has met the target. Five seconds on it, you can feel "cool." This instant positive feedback is 12% less than "fine lines in eight weeks" and it is easier to complete purchase decisions closed loop.

I look at this trend with the top four questions:
1. Sources of evidence? The activation of the TRPM8 cold sensor is known to be a physical mechanism, not a locomotive.
2. ingredient Transparency? - menthol / menthol lactic acid concentration may be indicated
3. Reasonable time? It's not a false promise.
4. Exaggeration? - We need to be wary of the cross-dimensional declaration of cooling = anti-depressation = ice = inflammation.
Conclusion: The cooling itself is not a headache, but it's a red flag signal that links the cold to "rehabilitating."

Trend 2: The gel system has been upgraded from "mixed preference" to "formulation carrier" -- not only to touch, but also to increase active ingredient penetration.

The traditional thinking is that gel = cool = suitable for summer = qualitative preferences. But the truth at the formulation level is that the gel system (Carbopol/Xanthan Gum/Hyaluronic Acid matrix) itself has better skin adhesion and ablution.

This means that OEM formulation division can make sheet mask not just " mint sheet mask " sheet mask " menthol lactic acid lactic acid ranexamic acid + low molecule HA "Ice brightening slow sheet mask" — cold experience efficacy slow.

The third layer of structure reminds me that the moisturizing base layer of the gel system (HA+ glycerin + aloe vera) is already self-cooled, the efficacy layer can be superseded with brightening / soothing qactive ingredient, and that attention needs to be paid to the menthol concentration ≤0.5% (sensitive skin product ≤0.2%) and pH buffer.

Trends 3: Cool skin global expansion window open - South-East Asia/Middle East market natural fit "temperature" category

In South-East Asia (Thailand, Indonesia, Philippines) the year-round high temperature plus high humidity, consumer demand for "coolness" is 365 days rather than seasonal demand. Extremely high temperatures of 50°C+ in the Middle East in the summer are also generating cold-skinned demand.

In June, South-East Asian clients accounted for 37 per cent of the cross-border offer for the QuickOEM platform and 15 per cent for the Middle East. This means that cooling skin is not just a three-month summer window category, but for the global expansion brand it may be a year-round normal product line.

QuickOem!

Opportunity Point 1: sheet mask - OEM first best-selling product in summer

  • Formulation framework: hyaluronic acid base (0.5-1%) + menthol lactic acid ester (0.1-0.3%) + aloe vera extract (3-5%) centella asiatica z (0.3-0.5%) + carbopol gel system
  • Cost ranges: single formulation cost 3-8 RMB (excluding packaging materials), packaging materials (aluminium bag single) 1-3 RMB
  • MOQ Reference: 5,000 episodes (single packaging), 10,000 episodes (5-10 pieces in boxes)
  • Differing direction: superseding brightening (tranexamic acid 2%), superseding soothing (bisabolol 0.3%), superseding resistance decay (acetyl hexaazine-8 5%)

Oportunidades 2: Ice cream - a combination of products "Cooled during the day + repairing at night "

  • Formulation framework: menthol lactic acid ester (0.1-0.2%) + ceramide compound (0.5%) + glycerin (5%) + light silicon oil (2%) + Xanthan Gum gel system
  • Sold point: "Put it on ice for five seconds, repairing after three hours." The double commitment of instant experience + long effect efficacy
  • Cost range: formulation cost 8-15/50g, vacuum pump bottle packaging materials 3-5
  • MOQ Reference: 1000-2000 cases

Oportunidades 3: Clean skin global expansion - Southeast Asia needs category all year round

  • Appropriate markets: Thailand, Indonesia, Philippines, Malaysia, Saudi Arabia, United Arab Emirates
  • Product form: gel sheet mask + ice sense sun protection + three sets of cool face
  • Pricing policy: gel sheet mask single 1-3 (South East Asian mass market), ice cream 8-15 (middle high market)
  • Compliance note: menthol is limited to concentration ≤0.5 per cent in selected South-East Asian countries and global expansion ormulation needs adjustment

Chance 4: TRPM8 activates ingredient matrix - more than menthol path

TRPM8 cold sensor can be activated by multiple ingredient, not only menthol:

The OEM formulation division can activate ingredient by skin selection of TRPM8 of varying strength to "same cold, different skin fit".

Data sources

  • Global social platforms / short-video platforms Search data: Mirror Market Intelligence.
  • GMV and category data: short-video platforms electrician mid-year sales peak + mirror category growth monitoring
  • QuickOEM platform request data: internal request analysis June 2026
  • Ingredient mechanism: TRPM8 chiller activation mechanism (Nature Reviews Molecular Cell Biology, 2023)
  • Cross-border request for quotation distribution: QuickOEM global expansion

Risk tips

  • Menthol concentration red line: >0.5% may irritate sensitive skin, >1% may burn the child ' s skin. OEM formulation must be capped and subjected to skin irritation tests.
  • The cross-dimensional dimension of cooling = inflammation claims that cold is a physical reaction and anti-inflammation is a biological mechanism that cannot be equated with propaganda. This is the fourth question in the top four questions of marketing: is the comparison exaggerated across the dimensions?
  • Seasonal risk of cooling skins: key beauty markets will fall after September, and the product line will need to match the full-year efficacy product. global expansion/outh-East Asia is normalized throughout the year.
  • Menthol / mint brain is a restricted ingredient in Chinese cosmetics regulations, and the use of concentration is subject to the Cosmetic Safety Technical Code.

QuickOEM Advisory Entrance

Thinking of making a skin-cleaning line? From sheet mask to ice cream, QuickOEM provides a complete summer formulation program + global expansion suitable for formulation adjustment.

• Ask for immediate price and get a cooling skin OEM program

* This paper was generated by the QuickOEM Content Marketing Automated System, based on the Skill Knowledge System, an expert in the cosmetics industry. Data are derived from open market reports and from statistics within the Platform, with figures based on the latest industry reports. ♪ I'm sorry ♪

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Keywords: Hyaluronic, packaging materials, OEM, trend in skin cooling, HBN, packaging, HA, temperature relief skins, VE, sheet mask market, ice cream OEM, Aloe Vera, summer skins, market segment, MOQ, summer make-up best-selling product, make-up sales data, skin-care market data, trend in cosmetics and cosmetics sales

QuickOEM is a QuickOEM platform for vertical digitization of cosmetics services (known as QuickOEM) focusing on OEM, cosmetics contract manufacturing, skins private label, cosmetics z, brand-wide, ODM contract manufacturing services. AI smart matches the 500+ certification contract manufacturing plant, providing a one-stop package from formulation R&D to regulatory compliance (EU / US FDA) covering skin, makeup, sheet mask, serum, eye patch, category, category, etc.

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