2026 Q1 Make-up Electrician Data Insight

Overall market profile

In 2026, the Q1, major e-commerce platforms, short-video platforms, and major e-commerce platforms, the three main main electrical power company platforms, GMV, exceeded $15 billion, an increase of 28 per cent over the same period, continuing a high growth trend.

Analysis of Platform performance

Key findings:

  • Short-video platforms is the fastest growing, but major e-commerce platforms is still the absolute front Land
  • Major e-commerce platforms by logistics advantage, high average order value category Eye.

III. ingredient party rise: efficacy skin protection outbreak

Ingredient Party products accounted for 45 per cent, an increase of 15 percentage points over the same period

Ingredient TOP5:

  • Hyaluronic acid - moisturizing repairing
  • Niacinamide - brightening Light core ingredient
  • Centella asiatica - sensitive skin repairing
  • Retinol - Communal level ingredient
  • Ceramide - Barrier repairing

IV. User behaviour insights

Changes in consumer decision-making factors:

  • Ingredient ingredient Party rise
  • Efficacy claims credibility requirements
  • Product discovery has increased the impact of the competition.

V. owned channels Highlighted operational value

Owned channels distribution channel repeat purchase rate 38 per cent, higher than 15 percentage points for utility operators

Owned channels efficient conversion strategy:

  • Brand-owned channels + Applet mall closed loop
  • Enterprise brand-owned channels community stratification
  • Brand-owned channels live owned channels channel

VI. Branding opportunities and recommendations

Source: major e-commerce platforms, short-video platforms, major e-commerce platforms official data and Erie ' s Advisory Report

Other Organiser

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