2026 Guangzhou Fair: three core keywords

The 39th Guangzhou International Beauty Fair (spring) in 2026 was held in Guangzhou from 26 to 28 March at the China Export-Imports Fair in Guangzhou, at the Biwako Museum, attracting more than 2,400 enterprises and more than 120,000 professional buyers.

The QuickOEM team visited throughout the session to refine the three core key words of the exhibit for the information of brand owner, which was not available.

Keyword I: ingredient upgrade - best-selling product ingredient "sink" to small and medium brand

Ingredient rows for this exhibit (shows by exhibitor)

QuickOEM studies: retinol ' s stabilization technology matures, with the cost of sealing down from $380 per gram to around $180 per gram, a window period for small brands to enter "ingredient skin protection".

Keyword 2: packaging materials - Sustainable efficacy double-wheel drive

Mainstream packaging materials innovation direction

:: Sustainable materials

  • Sugar cane from PP plastics (45 per cent reduction in carbon footprint) and ordered by multiple head brand vendors
  • Glass + bio-based seal packages to meet European market environmental requirements
  • Degradable paper tubes (kraft outer layer + waterproof) at a cost of 38% lower than glass

Efficacy sex packaging materials

  • Negative pressure vacuum pump cylinders: oxidation-resistant fine/ retinol-type formulation, 30% improvement of pump head accuracy in this exhibit
  • Double cavity packaging (A+B separation): Active ingredient is currently used for high-activity VC essence, A alcohol essence, etc.

Customization

  • Several packaging materials commercials announced a reduction in the minimum start (MOQ) to 500, with customization printable up to 1,000
  • The digital printing process was popularized, and the colouring cycle was reduced from 7 to 3 days

Keyword III: Small single-supply chain remodel small and medium brand opportunities

This is the hottest business model trend of the show.

Traditional OEM pain point:

  • MOQ 5,000-10,000 units to open
  • 60-90 days from sampling to production
  • Small brands are expensive and de-sale risky.

The new logic of small and fast:

  • Share formulation library (best-selling product formulation ready), MOQ down to 500-1,000
  • Partial factory launch of the "7 Days Fast Squirt" service
  • Softer production line can add multiple orders on the same day, resulting in higher output efficiency of mixed lines
Data: According to the study of the fair, 87 per cent of the small and medium brands (a monthly sale of <500,000) indicate that "small and fast counter-capacity" is the primary condition for selecting OEM collaborators, exceeding prices (71 per cent) and quality (68 per cent).

How can QuickOEM support brand owner to seize the opportunity of the show?

If you also collected a large number of business cards/samples at the exhibition site, where do you start?

QuickOEM provides a 30-minute OEM start-up assessment to help you quickly combo the selection logic, formulation feasibility and regulatory filing path.

Other Organiser

This article is published by the QuickOEM Make-up OEM Smart Matching Platform. More makeup OEM knowledge, cosmetics contract manufacturing, skin protection private label, make-up customizationontent are available at the Knowledge Centre. If you need advice on OEM contract manufacturing, please contact 1814805760 or submit your request through an online request for quotation.

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QuickOEM is a QuickOEM platform for vertical digitization of cosmetics services (known as QuickOEM) focusing on OEM, cosmetics contract manufacturing, skins private label, cosmetics z, brand-wide, ODM contract manufacturing services. AI smart matches the 500+ certification contract manufacturing plant, providing a one-stop package from formulation R&D to regulatory compliance (EU / US FDA) covering skin, makeup, sheet mask, serum, eye patch, category, category, etc.

Core functions

  • Makeup OEM needs to be published to match factory AI intelligence
  • Cosmetics contract manufacturing / skin protection private label customization ODM service
  • Formulation R&D management and multi-version tracking
  • Ingredient Compliance testing (regulatory compliance (EU / US FDA)/EU 1223/2009/FDA)
  • Regulatory compliance (EU / US FDA) Cosmetics regulatory filing fully tracked
  • Supply chain
  • Advertising Law Compliance Testing
  • Z / eye patch / serum / z all category

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