I'm QuickOem's make-up expert. Today, we take down an old emerging brands flip sample -- Marumi. Many people still have an impression of it in the era of television advertising, "Bulling, slinging fish tails", but the data are telling the truth: Maru-myo received $3.459 billion in 2025, a record high of 23.94 per cent for the main brand and $834 million for eye and 77.1 per cent for Maori. It is not based on marketing hysteria, but on a moat of self-restructuring raw materials called "two collagen 2.0".

Best-selling product Dismantling Vol. 44)

Best-selling product data (receiving/ growth/ single position)

Hard data first, then logic:

  • Group collections: In 2025, Maru Mayi received 34.59 billion RMB, up from +16.48 per cent on the same date, up from the market.
  • Main brand: Maru-mi received $2.547 billion, compared to +23.94 per cent, a core growth engine; PL received $906 million (liquid foundation market segment).
  • Eye groups: 834 million RMB, +21.04 per cent, Māori rate 77.1 per cent (+2.1pct) - eye cream is the top category for Māori Maru and brand mindshare.
  • Large monomer status: 48 small red pen eye cream peaked throughout the year with a breakdown of category list TOP1, eye cream annual heat sales list; sheet mask super golden needle (reorganization collagen 2.0) top short-video platforms paint list sheet mask list.
  • Distribution channel structure: Online receipts of $5.559 billion, 88.56 per cent, compared to +95 per cent, of which the same ratio is +42 per cent.

Key signal: Maru Mei's growth in 2025 was not "a pile of new products" but a centralized explosion of "a raw material plus a eye cream large monolith." That is the core of what I'm going to do today.

Expert perspective (data analysis expert): Marumi's statement contains a contrast - a decline of $247 million in net profit to the mother - 27.6 per cent (sales cost rate 59.6 per cent high), but both revenue collection, Māori and eye are increasing. This suggests that it is using "high input for branding brand mindshare", short-term profit underwriting, long-term bet on eye cream, a defined gender category of high Maori, high repeat order/. For OEM, eye cream is the quality of the market segment that "formulation barriers can be built and Maori space is large."

Consumer group + pain point match

  • Consumer group: 25-45 years old mature skin / early muscles, with urban white-collar women with fine lines, dry threads, black-eyed women, with the main focus on the "night party".
  • Core pain point: The thinest skin in the eye (about 0.3-0.5 mm) is the weak barrier, which makes it so old that it is "the first face of its own age".
  • Brand mindshare cut: remove "eye care" from "anti-wrinkle" This big, empty concept shrinks to a perceived, verifiable eye week, anti-wrinkle narrow scene, and is endorsed with the new scientific material "Restructuring the gelatine".

Ingredient formulation

Marumi's technical base is the "recomposition of double collagen" - i.e., a combination of recombinant type III collagen and another recombinant function protein that simulates the dual structure of the skin glue network, with the main two-way "backstopping repairing". This technology was awarded the Geneva International Innovation Gold Award in 2026, and Marumi was the only emerging brands brand to have won the award through the reorganization of double-jethara.

  • Bright spots ingredient: Reorganisation of double collagen 2.0 (predominant adhesive type III), botanyl, niacinamide, sodium hyaluronate, peptide (class 6-O3 for acetyl)
  • Evidence Level: The reorganisation of collagen ' s 'firming, 'firming, 'repairing ' with human research support (class B), is a case of "scientific narratives falling to products" in recent years in emerging brands raw materials; however, anti-wrinkle claims that it still needs to be combined with human efficacy evaluation (regulatory compliance (EU / US FDA) regulatory filing requirements).
  • Formulation Logic: eye cream = "Restructuring the gelatine (anti-wrinkle support) + sodium hyaluronate (immediate filling of moisturizing) + peptide (soothing emoticon)" three-tiered structure, consistent with what I often call the "efficacy layer + moisturizing layer + safety layer" framework.
  • Cost estimates: Recombinant rubber raw material costs are higher than normal peptide, but eye cream retail prices are high (100-bit level) and Māori space is sufficient; OEM end alone eye cream material costs can be controlled in dozens of qent regions and Māori can do it.

Product discovery path / topic words

  • The main single strategy is to cut down the long tails of SKU, focus on the small red pen eye cream + small golden needle series, and focus budgets and traffic on a "repeated" product name.
  • The shelf + content two-wheel: major e-commerce platforms for finely fined monomer operation (top breakup list), short-video platforms for "Diffusion Circle + Self-transformation" to sink public traffic into self-play incremental growth (symmetric +95%).
  • Sub-channels: Underlines are dedicated to the "glubaric eye cream" "energy eye oil" etc., which is completely isolated from the line and protects the distribution channel price plate (with the strictest "float control order" in history).
  • The title "Reorganization of collagen" "eye cream 1st Unit" "Geneva Gold Prize for International Innovation" "Blowing fish tails" - translates scientific endorsements into the product discovery language that consumers understand.

QuickOEM Replicable Elements

  • A self-researched material: 13 paragraphs of reorganised protein need not be studied, but the brand owner should select 1-2 core materials with scientific stories (e.g. reorganised glue, rims, botanical) and create a strong binding of ingredient = brand).
  • Eye cream is the category of high Maori certainty market segment: Māori ratio 77%, OEM end minimum order quantity friendly (eye cream / eye patch MOQ 500-1000), suitable for small batch intake of new brands.
  • Large single > full category: Focusing resources on a recapable single name (e.g. "XX pen eye cream") makes it easier to create brand mindshare and a list of positions than 20 SKU.
  • Quizbest-selling product +-sub-line contributions split on line and emerging brands price controlled. This is the old-licensed emerging brands discipline more worthy of learning than Nueva.

Risk tips

  • The Red Flag: Eyeweek anti-wrinkle is a slow variable, claiming that the product "Seven Days" "Purpose Now" should be vigilant, and that the real effect of the reorganization of the glue will take weeks.
  • Reassembly the platinum: it's a "simulation" and not an "equivalence" and do not be misled by the regulatory compliance (EU / US FDA) human efficacy evaluation by the regulatory compliance (EU / US FDA).
  • High Māori, high netting: The fall in brand mindshare indicates that the witch is a double-edged sword, and the new brand is blindly burning the flow, counting the cost-to-cost up.

QuickOEM eye cream OEM implementation

Zip.

Maru-mi's flipping disc is essentially a trio of "self-restructuring double-geled raw materials + eye cream, large monomer + divided canals." It proved that in the red sea of make-up ingredient cut-throat competition, a raw material that can tell scientific stories, together with a gender-specific category of high Māori, still holds the old emerging brands ' s second growth curve.

Eye cream / Eyeweek care OEM/ODM?QuickOEM eye protection for the concourse head factory provides a trace of recombinant glue raw materials, eye cream formulation sampling, and five-certificate verification of one-stop service - starting with a large single "red pen" type.

Other Organiser

This article is published by the QuickOEM Make-up OEM Smart Matching Platform. More makeup OEM knowledge, cosmetics contract manufacturing, skin protection private label, make-up customizationontent are available at the Knowledge Centre. If you need advice on OEM contract manufacturing, please contact 1814805760 or submit your request through an online request for quotation.

Keywords: eye cream, reorganisation of collagen, eye cream OEM contract manufacturing, collection of anti-wrinkle eye cream formulation, reorganisation of collagen 2.0, collagen type III glue, Perais, Hanbei, short-video platforms, major e-commerce platforms, major e-commerce platforms, global social platforms, regulatory compliance (EU / US FDA), ISO 22716, sensitive skin, mature skin, minimum order quantity, sampling, make-up case, analysis of cosmetics, preservation strategy, OEM case,

QuickOEM is a QuickOEM platform for vertical digitization of cosmetics services (known as QuickOEM) focusing on OEM, cosmetics contract manufacturing, skins private label, cosmetics z, brand-wide, ODM contract manufacturing services. AI smart matches the 500+ certification contract manufacturing plant, providing a one-stop package from formulation R&D to regulatory compliance (EU / US FDA) covering skin, makeup, sheet mask, serum, eye patch, category, category, etc.

Core functions

  • Makeup OEM needs to be published to match factory AI intelligence
  • Cosmetics contract manufacturing / skin protection private label customization ODM service
  • Formulation R&D management and multi-version tracking
  • Ingredient Compliance testing (regulatory compliance (EU / US FDA)/EU 1223/2009/FDA)
  • Regulatory compliance (EU / US FDA) Cosmetics regulatory filing fully tracked
  • Supply chain
  • Advertising Law Compliance Testing
  • Z / eye patch / serum / z all category

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