PCHI 2026 Hangzhou: 800 + raw materials merchants gather, emotional consumption becomes a new engine for industry

Date: 18-20 March 2026 Location: Hangzhou Congress Centre

The China International Cosmetic Materials Fair, the first heavy-pound industry fair in 2026, will be inaugurated on 18 March at the Hangzhou Congress Centre. The fair brought together 800+ global suppliers of raw materials and equipment to showcase cutting-edge raw materials technologies and innovative solutions. At the same time, in 2026, the first trade score card came out: the total retail sale of cosmetics in the month of February amounted to $75.3 billion, an increase of 4.5 per cent over the same period, the highest increase in nearly four years. There are two major signal superstitions that reflect the profound transformation of the make-up industry from "scaling expansion" to "value tilling."

One, 75.3 billion dollars open red, but distribution channel is becoming more divided.

According to data from the National Institute of Statistics and the Third Party Monitoring Platform, the total retail sales of cosmetics in January-February 2026 amounted to $75.3 billion, an increase of 4.5 per cent over the same period, which is higher than the overall growth in total retail sales of social goods (2.8 per cent). For the second year in a row, this was a breakthrough of $70 billion over the same period.

But behind the bright eyes, the cold and heat imbalance is more pronounced:

Core conclusion: incremental growth see top, existing market game -- who can dig higher LTVs among existing market users and who can cross the cycle.

II. TOP brand resilience: 80% growth

Despite the slow growth of large plates, the head brand has shown great resilience:

  • 80% (16) of TOP20 brands registered year-on-year growth
  • Psychics, Choreco, Chanel's 30% increase.
  • It's 80% growth, the biggest black horse.
  • Emerging brands Large-scale increase in revenues/profits in the year 2025
In its 2026 industry outlook, China Gold states that "emotional consumption, functional values" is the central thread that runs through the year, and recommends that emphasis be placed on emotional consumption market segment and the emerging brands champion of fundamental face reversal.

III. PCHI 2026 PHARE

Point 1: Aix biotechnologies are accelerating.

On this PCHI, AI-assisted formulation R&D and synthetic biological material are the largest hot spots:

  • Key beauty markets multiple head feeder roll-out of the AI feeder referral system, input target efficacy ready to generate formulation by seconds
  • Ergothioneine, ectoine et al. capacity increase, 30-40% lower cost
  • The Central Prosecutor ' s Office issued a Technical Guide to the Purpose of Use of Cosmetic Materials (Preliminary) in December 2025 to further regulate the innovative pathways of raw materials

Look at point 2: Emotions ingredient, new market segment rise

The "emotional skin" moves from concept to implementation, and the heat rises in the direction of the following raw materials:

  • .ingredient: .ingredient study heat +180%
  • Pressure skin repair: repairing product is increasing at a significant rate
  • Phototherapy skins: a new trend in blue light/red light wearing equipment and skin protection

Point 3: Cross-border makeup OEM compliance upgrade

Global expansion/ontinues to heat up, but compliance barrier to entry is synchronized to increase:

  • EU ESPR packaging materials legislation about to enter into force and sustainable packaging materials demand surged
  • South-East Asia (Thailand, Viet Nam, Malaysia)
  • Contract manufacturing plant 'one-stop compliance service' capacity becomes the core consideration for branding partners

IV. THREE POLICIES FOR ACTION BY ADMINISTERS

Formulation R&D: an AI tool for early layout

A number of raw materials vendors at the PCHI exhibition have introduced the AI-aided formulation system, which is expected to be available at the head contract manufacturing plant in 2026. Access now leads 3-6 months in the new product development cycle.

2. regulatory filing Compliance: efficacy claims that digitalization is imminent

As of 1 September 2026, efficacy declared (firming, anti-wrinkle, etc.) that it was necessary to provide VISIA tests or skin elasticity instrument data. It is recommended that the efficacy assessment plan for the mass production product be activated immediately to avoid a concentration of the second half of the year.

3. Brand positioning: targeting emotional anchors

The simple efficacy claims that it is no longer possible to impress consumers, and that brand capacity for emotional narrative (values, stories, cultural identity) will be at the core of differentiation. Data from China Gold shows that emotional consumption market segment continues to grow at a faster rate than industry averages.

About PCHI 2026

PCHI (Personal Care and Home Care Ingredients Export) is the largest professional exhibition of cosmetics and personal care materials in the Asia-Pacific region, held in 2026 in Hangzhou, which focused on "Technology Innovation X Industry implementation " , building a one-stop interface platform for brand owner, contract manufacturing plants and raw materials manufacturers.

The QuickOEM platform keeps track of developments at the PCHI fair and updates the updated raw material trend report in real time, and welcomes the ongoing attention.

Look at QuickOEM's latest feedstock trend analysis.

Other Organiser

This article is published by the QuickOEM Make-up OEM Smart Matching Platform. More makeup OEM knowledge, cosmetics contract manufacturing, skin protection private label, make-up customizationontent are available at the Knowledge Centre. If you need advice on OEM contract manufacturing, please contact 1814805760 or submit your request through an online request for quotation.

Keywords: Synthetic organisms, packaging materials, OEM, contract manufacturing, cosmetics fair, ectoine, cosmetics retail data, PCHI2026 Hangzhou, emotional consumption makeup, contract manufacturing, ergothioneine, U.S.A. shares, OEM contract manufacturing market, Shurika, cosmetics industry information, cosmetics industry trends, cosmetics market dynamics, cosmetics policy regulations

QuickOEM is a QuickOEM platform for vertical digitization of cosmetics services (known as QuickOEM) focusing on OEM, cosmetics contract manufacturing, skins private label, cosmetics z, brand-wide, ODM contract manufacturing services. AI smart matches the 500+ certification contract manufacturing plant, providing a one-stop package from formulation R&D to regulatory compliance (EU / US FDA) covering skin, makeup, sheet mask, serum, eye patch, category, category, etc.

Core functions

  • Makeup OEM needs to be published to match factory AI intelligence
  • Cosmetics contract manufacturing / skin protection private label customization ODM service
  • Formulation R&D management and multi-version tracking
  • Ingredient Compliance testing (regulatory compliance (EU / US FDA)/EU 1223/2009/FDA)
  • Regulatory compliance (EU / US FDA) Cosmetics regulatory filing fully tracked
  • Supply chain
  • Advertising Law Compliance Testing
  • Z / eye patch / serum / z all category

Please enable JavaScript to use the full functionality.

Login immediately.

WhatsApp: +1 (646) 509-6134