Two hundred and twenty-six (seventeenth of August) and three days later, the battle reports of the various platforms continued. The Make-up gift became one of the largest flow pools in August without any concern. As the ingredient party that's been stuck in the factory and regulatory filing files for years, my first reaction is not another marketing party, but -- behind this wave, can OEM factory catch it?

I'll show you "Shinko" today with three flashpoints.

🔥 Core data: Why is the 7th Night's gift a make-up "second home"?

The previous sets of public war papers and industry estimates (note: the Platform ' s official war reports are mostly of inter-temporal value. The following are industry estimates for integrated public reporting and third-party monitoring only for selection purposes, evidence level B):

  • The proportion of gifts is about 18 per cent to 25 per cent of GMV, the third highest after Valentine's Day and 520 (Evidentiary Level B, Source: Summarizing the Platforms for the Seven Night Wars).
  • The speed of growth of the box: the head brand 's 'fixed box 's search heat ratio at short-video platforms, major e-commerce platforms +60 per 120 per cent and the IP joints are generally sold to the full (evidence level B).
  • Average order value leap: the gift scene average order value is more routine than routine +40 per cent per 80 per cent, and lipstick + perfume + serum is the highest frequency combination (evidence level B).
  • Men's gift rises: among the two-way gifts "He gave her/her" the man's skin protection compared with the perfume box search +50%+ is the fastest-growing segment (Evidence Level C, Emerging Trends).
  • Soft supply window: The life cycle of the box hero product is extremely short, ranging from sampling to the first mass production, usually for 20 to 35 days, and the sampling speed and minimum order quantity softness of factory is extremely demanding (evidence level A, industry consensus).
Let me remind you that in these figures, only the soft supply window is the hard consensus, and the rest is of an estimation nature. Don't use it as a basis for investment -- but it's enough to judge whether the gift is a good business.

Zipper, three blast sites.

Zero One: IP, joint box -- Best vector of emotional premium.

Hanaciko, Perfect Diary, Mao Gopin, this time, he's got the "Orient American/National Tide IP" box. Why is the IP co-founder so bright on the gift scene?

The brand mindshare model, "formulation 3-story structural theory" is used in a different angle: the "ingredient" of the gift box is actually emotional value -- IP provides social currency, consumers buy not skin protection, but "I'll deliver, I know."

A revelation for OEM factory:

  • -packaging. formulation stability is invisible barrier to entry: multiple products in boxes with anointed contact, odour, photooxidation;
  • Lipstick + eyeshadow) is more compatible with packaging materials, and vacuum pump bottles, shivers are a frame;
  • Softer sampling: A small bulk test capacity of joint windows, sampling 7-15 days, minimum order quantity 500 are key to receiving the wave list.

Pop 2: Couples suit -- "Sold in pair" versus "Sold in one." High

Pelea, Vinona, played the "he + her" suit very well this time: the man oil control clean face + Ms repairing serum, a set of difficulties in resolving the delivery options.

According to science, this is actually the skin-skin logic of the "brick-wall barrier model" - oily acne-prone skin (men) and sensitive skin (Ms.) have different needs for the barrier lipid, and the two products in the suite are more viable than a "glut."

OEM Opportunity Point:

  • Box compliance is a disaster-prone area: multiple SKUs, each single item is independent regulatory compliance (EU / US FDA), and the package itself is labeled;
  • Formulation Curry prepared the "Male Line + Woman Line" program in advance. brand owner can put it together and the delivery cycle can be under 30 days.

Pop three: a man's gift + a fragrance - underestimated incremental growth

The most unexpected incremental growth this year is the perfume/skin protection box for men. In the past, the man's skin was framed in "Clean Face + Milk" and this year perfume, after-shave water, and the luxurious box was swollen.

This attests to an expert assessment of trends in the industry that men ' s advancements are in a period of low penetration and high growth. For OEM, the formulation (oil control + soothing + clean skin) technique barrier to entry is not high, but the barrier to entry is the differentiated moat - it is recommended to find a factory co-operative ODM with the ability to decorate.

QuickOEM Dot: factory how do we catch the flow?

Translation of three blast sites into factory's "list of orders":

  • Production line: factory with the capacity to assemble the box, to hide from the interior, to protect against perjury, and the most fragrance in August;
  • ODM suite: "lipstick + perfume + serum" "Men-line+Women" equals formulation library, brand owner 0 can be assembled in advance;
  • Minimum order quantity: 500-10000 small batches, sampling 7-15 days, dedicated to this short cycle of hero product;
  • One-stop compliance: independent regulatory compliance (EU / US FDA) + label audit for each individual item in the package + ISO 22716 / GMPC system to save brand owner the most painful compliance link;
  • Five certificate verification: Production licence + GMP + third party quality inspection + safety assessment + regulatory filing proves that the hero product gift is, once it is substantial, subject to more stringent spot checks by the platform.
Inverted alarm: Don't let the box = high profit pass. The hidden costs of the gift box are in packaging materials and assembly - modeling fees, Netto z, and artificial suites eat Maori. quotation is required to separate the package assembly fee and not only the processing fee.

Three pedals.

  • Package compliance leak regulatory filing: multiple SKUs, missing any regulatory compliance (EU / US FDA), with the whole box at risk from the lower shelf;
  • Sampling lead time error: the joint window has only 20-35 days, and sampling has dragged 15 days to almost nothing;
  • Formulation stability overturns: multi-products without compatibility tests, odour during transport, seepage oil, after sale, explosion.

Data sources and extensions

  • Data: Public summary of the platform ' s Seven Night Wars, third-party monitoring, such as Mirror/Mamma (industry estimate, evidence level B/C)
  • Regulatory basis: cosmetic regulatory framework (2021), regulatory compliance (EU / US FDA) Cosmetic Registration regulatory filing Management Scheme, ISO 22716 / GMPC Good Production Code
  • Extended reading: repairing formulation guide, men ' s step-by-step OEM path, box-to-closer list

* This paper was prepared by QuickOEM, an expert in the cosmetics industry, Skill, from an evidence-based perspective, and was co-sponsored by Supercorporate-Creative Panel + best-selling product, an expert in Quetzglobal social platforms, an operational expert + SEO expert + an expert in data analysis. The judgement of ingredient efficacy shows the level of evidence and rejects the "seven days effective" false claim. ♪ I'm sorry ♪

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This article is published by the QuickOEM Make-up OEM Smart Matching Platform. More makeup OEM knowledge, cosmetics contract manufacturing, skin protection private label, make-up customizationontent are available at the Knowledge Centre. If you need advice on OEM contract manufacturing, please contact 1814805760 or submit your request through an online request for quotation.

Keywords: Make-up OEM, Seven Nights, Make-up Box, sodium hyaluronate, lipstick suit, GMV year-to-year growth, short-video platforms, global social platforms, regulatory compliance (EU / US FDA), ISO 22716, sensitive skin, minimum order quantity, ODM, Make-up OEM knowledge, regulatory filing guidelines, qregulatory compliance (EU / US FDA), ingredient compliance, formulation R&D

QuickOEM is a QuickOEM platform for vertical digitization of cosmetics services (known as QuickOEM) focusing on OEM, cosmetics contract manufacturing, skins private label, cosmetics z, brand-wide, ODM contract manufacturing services. AI smart matches the 500+ certification contract manufacturing plant, providing a one-stop package from formulation R&D to regulatory compliance (EU / US FDA) covering skin, makeup, sheet mask, serum, eye patch, category, category, etc.

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