If your impression of shampoo is still in the old pattern of "shampoo + conditioner", then 2025-2026 data sets will make you look at the market again. The scalp is skinting – just as people evolved 10 years ago from “a face cream to the bottom of the world” to a layer of fine, eye cream, and sheet mask, and the scalp care is re-enacting that course of upgrading, faster and higher.

Core data: 5

Data 1: The market for hair and scalp care in China is down 54.1 billion, with 58.3 billion projected for 2026

According to public reports by third-party industry research institutes, the size of the Chinese market for hair and scalp care (including shampoo, conditioner, hair oils, hair-skin essence, membranes) in 2025 was approximately $5,412 million, which is expected to grow to $5,83 billion in 2026, an increase of +7.7 per cent. This growth seems mild, but the real incremental growth is not "washing" in itself, but new category, such as , hairy hair and professional repairing, which contribute to incremental growth.

Data 2: market segment +22.3% disaggregated by the fastest-growing efficacy

In all efficacy subdivisions of shampoo, detached hair is the fastest growing: According to industry studies, the size of China ' s defence demand for deregulated products amounted to $4.87 billion (approximately RMB 35 billion), compared to +22.3 per cent, with other high-growth breakdowns such as repairing, sensitive scalp soothing, and child care (over 15 per cent). The traditional category has matured, slowing to about 2%.

Data 3: Leather essence/mist Global +17.8%, "head skin protection" speed

As the most typical new formulation, the global size of mist in 2026 was $8.93 billion, compared to +17.8 per cent, and was recognized by industry as the focus of brand layout market segment. New formulations such as scrub, night repairing mist together contribute about 28% of the market incremental growth - consumer acceptance of the "precision headline step" is increasing rapidly.

Data 4: distribution channel on line, 51% of the first breakthrough, incremental growth on line of contribution, over 30%

Distribution channel structure is being rebuilt: distribution channel sales on the shampoo line were reported to have exceeded 51 per cent for the first time, and distribution channel, an over-the-counter and professional hairdressing salon, where live broadcasts contributed about 34.7 per cent of the incremental growth on the line. Social and content electricians have become the main battleground for the headline care brand - this has directly changed the new brand's cold-started go-to-market strategy.

Data 5: repairing search volume +89% male consumers 38% increase rate highest female

Consumer perception is changing: according to surveys covering several major markets, the emerging demand for "headless barrier repairing" increased 89 per cent each year in 2025, while the market share of male consumers rose to about 38 per cent, faster than the female population for the first time, with male-designed oil control and detox product lines becoming the focus of major brands. About 30% of consumers are willing to pay a premium of more than 30% for skin products containing active ceramide, ectoine, etc.

• Three major trends

Trend 1: From "washing" to "maintenance" of the skin - skinting of the skin

In the past, concern was expressed for "hair drying and discomfort", and more and more consumers are now aware that: Leather is the soil of hair, oiling, itching, headcrumbs, hair taking off, mostly due to head barriers and micro-ecological imbalances.

So we see a clear "skinting" path: shampoo has been upgraded from "cleaning" to "cleaning of the skin + soothing" conditioner; conditioner has come out of the skin, ampoule, scrub, ingredient has also turned to caffeine, niacinamide, salicylic acid, ceramide, panthenol, centella asiatica, bisabolol, etc. A typical signal is that, in 2025, Haifish upgraded the product line from "single dust" to a multiple series of skin-skin types, while Kassy, Zolander and Ryo used "head-care" as a central narrative of the high-end line.

Trend 2: Deterrence/ oil control into "efficacyization" main battlefield, rising male consumption

On the back of the detoured hair +22.3% is the reality of the "out of anxiety" sinking from 40 to 25. consumer group, 31-35 years old, is the most pressing need for protection, with more than 70% of the Z generation and the Millennium generation having purchased specialized scalp care products in the past 12 months.

There is a key partition here: detachment (special cosmetics, registration required) and oil control/scattering/soothing (common cosmetics, walking regulatory filing) are two completely different compliance paths. The shampoo and X-ray 101 hairlines of the kings are registered for special cosmetics, while Spes Speith, Off&Relax, etc., are fast starting to position ordinary cosmetics with oil control + clean skins, which are easier to access when the new brand cold starts.

Trend 3: distribution channel Reconstruct - Content Electric + AI Pipe Check + ingredient Party

On-line, 51 per cent of the total, and over 30 per cent of the contribution line incremental growth, mean that headline care consumption decisions have shifted from product discovery + advertising to product discovery + instant transformation. global social platforms and short-video platforms ' s "ingredient party " is dismantling the table of shampoo formulation in a skin-protected manner; the deployment of AI scalp testing in physical stores is expected to exceed 35 per cent, turning "head problems" into visual, traceable service entry points. This means that ingredient transparency + efficacy can be verified + content can spread three things.

QuickOEM Three OEM Entry Paths

Path 1: disempowerment regulated product category product line (high barrier to entry, high premium)

The protection against hair is a special cosmetics item, regulatory compliance (EU / US FDA) registration is required to obtain a "state make-up" approval number, usually for a period of 3-6 months or longer, with high costs and barrier to entry, but once taken, constitutes a moat.

  • Suitable: Budgeted, patient branders, the fastest-growing, highest average order value, and highest efficacy subdivision of the card.
  • Formulation point: caffeine, side lobe and Hoihu plants ingredient + oil control soothing matrix; efficacy claims to be subject to human evaluation reports.
  • OEM Note: factory must have corresponding regulated product category experience and SC certificate; minimum order quantity is usually higher (shampoo filling line constant 30000-10000 bottles).

Path 2: Leather fine/precision (common cosmetics, upscale)

The essence of the scalp is the most direct carrier of "head skins" and belongs to ordinary cosmetics, walking regulatory compliance (EU / US FDA) regulatory filing (approximately 30 days), low, high up to minimum order quantity, suitable for the new brand.

  • Suitable: want to quickly cut into the scalp market segment, the initial brand of the certification market.
  • Formulation point: ceramide, panthenol, niacinamide, centella asiatica 苷, bisabolol as "repairing + soothing"; dropper bottle/ampoule/mist formulation.
  • OEM Note: minimum order quantity may be as low as 500-10000, sampling 7-15 days, mass production 30-45 days, the lowest of the three paths.

Path 3: oil control + sensitive scalp soothing

Avoiding detoxification of regulated product category/igh barrier to entry/, and differentizing common cosmetics such as "oil control fluffy " "skin sensitive soothing" "screech" is the most dominant of the new brand.

  • Suitable: Young clients of the oil-oriented, sensitive, night-over parties.
  • Formulation point: salicylic acid/OCT does oil control, ceramide + ectoine does soothing, silicate-free, sulfate-free watch activity increases the "ingredient party" level of appreciation.
  • OEM Note: Differentiated competition is intense, and it is suggested to bind the "situation" (overnight first aid, after-skinning, season change sensitivity) instead of piles of ingredient.

Three red lines of compliance.

  • It's hard to say that it's not "breath/breath." The anti-hairs are registered for special cosmetics; however, the "breathing" "breathing" "breathing" "therapeutic dedressing" is a pharmaceutical/medical category and cosmetics cannot be claimed. The confusion between the two is the most common tipping point for skin category.
  • Efficacy claims to require human evaluation reports. Whether it be defensive or oil control or soothing, it is important to justify the effects by avoiding such exaggerated expressions as "seven days long hair" and to provide additional information when special cosmetics are registered.
  • Ingredient compliance with the evidentiary boundary. zinc pyrithione (ZPT) has been restricted/defunct because of the CMR 1B classification and has to be replaced with OCT; the "microecological/probiotics of the scalp" claims that at present the evidence is of a lower level, much more conceptual, and that caution must be exercised to avoid false efficacy.

📋OEM implementation Checklist (10 items)

Data sources and evidence-based statements

The core data are based on open industry studies (global and Chinese market studies for hair shampoo/skin care, including the market for hair and skin care in China of 5,412 billion, 58.3 billion, decondensed hair + 22.3 per cent, global skin beauty of $893 billion + 17.8 per cent, online coverage of 51 per cent, headcaps searching + 89 per cent, male share of 38 per cent, etc.). There are differences in the statistical calibres of different agencies, partially projected, based on the latest report. This does not constitute any efficacy or compliance commitment, and the product claims to be subject to the latest regulation of regulatory compliance (EU / US FDA) and the human efficacy evaluation report.

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This article is published by the QuickOEM Make-up OEM Smart Matching Platform. More makeup OEM knowledge, cosmetics contract manufacturing, skin protection private label, make-up customizationontent are available at the Knowledge Centre. If you need advice on OEM contract manufacturing, please contact 1814805760 or submit your request through an online request for quotation.

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QuickOEM is a QuickOEM platform for vertical digitization of cosmetics services (known as QuickOEM) focusing on OEM, cosmetics contract manufacturing, skins private label, cosmetics z, brand-wide, ODM contract manufacturing services. AI smart matches the 500+ certification contract manufacturing plant, providing a one-stop package from formulation R&D to regulatory compliance (EU / US FDA) covering skin, makeup, sheet mask, serum, eye patch, category, category, etc.

Core functions

  • Makeup OEM needs to be published to match factory AI intelligence
  • Cosmetics contract manufacturing / skin protection private label customization ODM service
  • Formulation R&D management and multi-version tracking
  • Ingredient Compliance testing (regulatory compliance (EU / US FDA)/EU 1223/2009/FDA)
  • Regulatory compliance (EU / US FDA) Cosmetics regulatory filing fully tracked
  • Supply chain
  • Advertising Law Compliance Testing
  • Z / eye patch / serum / z all category

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