The second half of OEM brand year: four structural changes in the industry are being reshaped and three entry paths to implementation are immediately available

🔥 Write in front: Why is August the window for reset and decision-making?

If you're a man who's making or trying to make a make-up, August is a very critical time point.

  • Mid-year sales peak has just ended in mid-year, and the first half of the year is clear.
  • A fall and winter opening decision must be made in August-September, otherwise the peak-season campaigns slot cannot be met
  • After six months of fermentation, it is possible to distinguish between "real trends" and "winds."

Over the past two weeks, we have combed the latest industry reports from Eastern securities, thousands of data, Moes Group, Double V Consulting, etc., and, in conjunction with the actual factory bid data from the QuickOEM platform in July, extracted four real and verifiable hotspot trends that were taking place in the cosmetic industry in August 2026.

If you remember only one thing: coolness is no longer the concept of flowering, but is becoming a need for category in summer, like sun protection.

Trends one: coolness and makeup -- from "concepts" to "frequent needs"

Data doesn't lie.

  • In January-May 2026, cold-related cosmetics sales increased by more than 45 per cent over the same period
  • GMV increased by 81.3% in May alone.
  • Face cream, sheet mask, one of the three main main arrays of cool new products Land
  • Global cooling polyol market sales reached $5.626 billion in 2025 and are projected to increase to $92.87 billion in 2032 (source: GII)

Why "structure change" instead of "season fluctuations"?

Two bottom logics work simultaneously:

First, climate catalyticization is not temporary. China ' s average temperature in 2025 reached historical extremes since 1901, and extreme heat events remained high in 2026. It's not a particularly hot issue in one summer, but global warming makes extreme temperature normal. This means that the demand for cool skin protection will not disappear in the autumn, and it is turning into a new year-round demand like sunscreen.

Secondly, cooling technology itself is changing. The early cooling product is plus menthol - cold is cold, but irritation potential is strong, short-lived and smelly. There are four generations of technology:

At the heart of technology in the fourth generation is the combination of "physical cooling plus chemical cooling":

  • Physical cooling: polyol solution of the heat, measured at approximately 5°C, extremely mild
  • Chemical cooling: 3rd generation synthetic cooling agent, WS-23, precise activation of skin TRPM8 cooling receptor, cooling strength is several times the menthol, lasting longer, and completely extinguished burn and smell
International feedstocks are already using AI to develop new TRPM8 regulators that do not contain menthol - the next technical barrier to cool market segment.

Brand case: How did you do it?

Not one of these brands is making a cold feeling, but:

  • Tie a clear pain point scene (repairing / outdoor protection/child soothing )
  • Supersede a main efficacy (repairing / sun protection / sensitisation)
  • Use coolness as an experience amplifier.

This three-tier structure of "situation efficacy + cool" is the most efficient brand positioning formula for coolness market segment.

OEM Time Point: Three OEM Cool production line Recommendations

Risk tips: The cooling agent (e.g. WS-23) is a new material or restricted component of cosmetics under China ' s regulatory compliance (EU / US FDA) system, with some ingredient requiring additional declaration. It is recommended that the OEM brand confirm compliance with the cooling agent used before it goes online and avoid regulatory filing being carded.

Trends II: PDFN salmon DNA - K-beauty ' s hottest ingredient out

What's PDRN?

PDRN, full name Polydeoxyribonucleotide (polyx nucleotide), is a group of DNA fraction mixtures extracted from salmon (triplefish) sperm. It has been used for more than 10 years at the Korea Medical Clinic as an injection-type dermal repair material, the core mechanism being the activation of the gland A2A receptor on the surface of the cell and the initiation of the organisational repair and regeneration signal route.

The change in 2026 was that PDRN began to enter paint-painted skins in large quantities - serum, ampoule, sheet mask, rather than staying only at a medical clinic.

Evidence strength: the big truth to tell.

I have to draw a clear line here.

The transdermal absorption itself is a formulation problem. If you see a PDRN elixir that claims to be a "pretty injection effect," it's a typical cross-dimensional exaggeration -- a red flag signal from the marketing lobby.

But that's not to say that PDF is worthless as cosmetic ingredient. On the contrary:

  • It has a clear scientific narrative.
  • It has an endorsement of trust in a medical clinic.
  • It has the full social heat of K-beauty.
  • Alternatives to plant sources (Rose PDRN) are available and suitable for pure make-up/zero cruelty routes

For OEM brands, PDRN is a very good ingredient -- a route that works as long as the product claims to be at the line of cosmetics.

OEM, take your chances.

Trends III: peptide Upgrade - From "single-peer claims" to "peptide mix system"

Consumer awareness is improving.

Before this year, the role of "peptide" in skin protection was more of a flowering side – a little palm cylindrium-4 ingredient could write "peptide resistance" in the table, and consumers could not tell the difference between peptide.

But in 2026 things were changing. Consumers began to ask:

  • "What kind of pep are you? Signal pep or nerve pep?"
  • "How many platinum recomposed? How many concentration?
  • "What's the best match?"

Behind this is the transformation of the entire industry from a "single platinum claim" to a "peptide mix system". Moes Group's report clearly states: "'people' on its own has become permanent, and 2026 buyers want a more specialized story."

2026 peptide system's Golden Triangle

A typical peptide mix system is built around three functional paths:

Other Organiser

This article is published by the QuickOEM Make-up OEM Smart Matching Platform. More makeup OEM knowledge, cosmetics contract manufacturing, skin protection private label, make-up customizationontent are available at the Knowledge Centre. If you need advice on OEM contract manufacturing, please contact 1814805760 or submit your request through an online request for quotation.

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QuickOEM is a QuickOEM platform for vertical digitization of cosmetics services (known as QuickOEM) focusing on OEM, cosmetics contract manufacturing, skins private label, cosmetics z, brand-wide, ODM contract manufacturing services. AI smart matches the 500+ certification contract manufacturing plant, providing a one-stop package from formulation R&D to regulatory compliance (EU / US FDA) covering skin, makeup, sheet mask, serum, eye patch, category, category, etc.

Core functions

  • Makeup OEM needs to be published to match factory AI intelligence
  • Cosmetics contract manufacturing / skin protection private label customization ODM service
  • Formulation R&D management and multi-version tracking
  • Ingredient Compliance testing (regulatory compliance (EU / US FDA)/EU 1223/2009/FDA)
  • Regulatory compliance (EU / US FDA) Cosmetics regulatory filing fully tracked
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