Best-selling product Dismantling sunscreen lotion q Vanona Chelsea: 30 million emerging brands sensitive skin sun protection

"sun protection, this market segment, is never 'ingredient as strong as possible', but is 'specific consumer group protection'. Winona made sensitive skin sun protection extremely high, selling 30 million a year -- the smartest emerging brands single category breakout I've ever seen."

Best-selling product data

In conclusion, Vernon made 800 million years of single product size with a single attack on sensitive skin, making " emerging brands sun protection " category at height of cut-throat competition.

Consumer group matches pain point

The best-selling product logic of sunscreen lotion is based not on the product but on consumer group.

Core user image

I split it into three categories:

Consumer group 1: redness Sensitive commuters (approximately 45%)

  • Women aged 25-32, urban white collar
  • Long-term makeup + mask + change season, skin barrier unstable
  • Sun protection is often stinged, skinned, muddled.
  • Pain point: Normal sun protection with a bad face, unpainted and glitter

Consumer group 2: Post-aesthetic rehabilitation period (about 30%)

  • Medical American consumers aged 25 to 40 (photoelectric, alpha hydroxy acid, micropsych)
  • 3-7 days after the operation, the skin is extremely fragile
  • Pain point: Only single physics sun protection or umbrella after operation, but traditional physics sun protection is serious

Consumer group 3: Damaged barrier + rose scabies (approximately 25%)

  • Consumer group
  • Ceramide/lipid barrier incomplete
  • Pain point: penetration strong for traditional chemistry sun protection, significant damage to barrier
Pain point, summation: sensitive skin consumer group has been "half-out" in the sun protection market - - No, no, no, no, no, no, no, no, no, no, no, no. Vernona was able to access this neglected sub-demand.

Why would Vernon cut in?

Bertany's parent company, formerly the Kunming St. Dynamite, had a 10-+-year dermal prescription. This gene gave Vernon a "dermal endorsement" from birth, which is a moat that is hard to replicate in three to five years.

Ingredient formulation Dismantling

I used the "formulation 3-tier functional architecture theory" to analyze the product:

Core formulation structure

Other Organiser

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